Strategic Positioning

Let's define your value proposition, core, competitive positioning and strategic narrative to understand how you'll win your target market. 🏆

In ‘Zero to One’, Peter Thiel explains that successful startups have characteristics of a monopoly, driven by a combination of these 4 characteristics – Brand, Scale, Network Effects and Technology. 🥇

Similar to the concept of Core in ‘Disciplined Entrepreneurship’, Peter Thiel recommends analyzing your business according to these characteristics to help think about how to make it durable. ♾️

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Quantified Value Proposition
John Breslin
Suraj Kripalani, Co-Founder at BonBillo, discusses selecting your target problem using ‘Sprint by Jake Knapp with John Zeratsky and Braden Kowitz’ and ‘Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet.’
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Chart Your Competitive Position
Don Jackson
Suraj Kripalani provides an example of selecting a target problem to combat children’s malnutrition.
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