Customer Acquisition

"Market-leading companies have an underestimated trait in common: Organization-wide sales consistency. Their sales teams execute the same selling motions, messaging, and call structures, without much deviation from rep to rep." - We Analyzed 2 Million Sales Calls – Here’s What Separates The Top Performers From Everyone Else, Drift Blog by Chris Orlob

Let’s design our repeatable customer acquisition process to win our target market. We will understand the customer’s decision making unit, map the customer’s current acquisition process and design our flywheel to enable happy customers to drive growth. 📈

Finally, we will explore the growth hacking methodology to leverage our product to achieve breakout success. 🚀

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Determine the Customer's Decision-Making Unit
John Breslin
John Breslin, Senior Lecturer at National University of Ireland Galway, discusses ‘Determining the Customer’s Decision Making Unit’ with examples from ‘Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet.’
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Map the Process to Acquire a Paying Customer
John Breslin
John Breslin, Senior Lecturer at National University of Ireland Galway, discusses ‘Mapping the Process to Acquire a Paying Customer’ with examples from ‘Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet.’
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Map the Customer Acquisition Process
Don Jackson
Don Jackson, Managing Director at BitFas, discusses mapping and optimizing the process to acquire a paying customer.
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Sales Funnel
Don Jackson
Don Jackson, Managing Director at BitFas, discusses mapping the sales funnel to acquire a paying customer, highlighting the importance of reducing friction to buy.
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Experimentation with Customer Acquisition Process
Don Jackson
Don Jackson, Managing Director at BitFas, discusses experimentation with your customer acquisition process for best results.
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Key Takeaways on Customer Acquisition
Suraj Kripalani and Don Jackson
Suraj Kripalani, Co-Founder of BonBillo, and Don Jackson, Managing Director at BitFas, discuss key takeaways from profiling your customer’s persona, identifying their top priorities, designing your solution for those priorities, mapping your competitive positioning, to optimizing the customer acquisition process.
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VerroBot is our entrepreneurship guide that shares relevant content, videos and blogs to help design your repeatable customer acquisition process to win your target market. 🤝🏻