November 2022 - HubSpot Flywheel, Community News & Impact Jobs

November 2022 - HubSpot Flywheel, Community News & Impact Jobs

We're excited about the applications we've received for our Mumbai Social Innovation Bootcamp to be held from January 2nd to 13th, 2023. We're continuing to accept applications until the 4th of December 2022.  

The Bootcamp will help entrepreneurs and innovators solve social, health and environmental problems in India. They’ll learn to apply a proven social entrepreneurship framework, receive 1-1 mentorship, pitch to the innovation community and receive partner benefits of over $50,000 to accelerate their growth. 🚀  

As a reminder, BonBillo is an accelerator for startups contributing towards the U.N. Sustainable Development Goals. We provide structured training programs with mentorship, tools, and networks to help founders grow their social impact startups.

Designing your Customer Acquisition Strategy



Jose Martins, Sales Manager at Hubspot, shares his insights on Customer Acquisition and how you can turn your website into a lead-generating machine.

Jose shares that he approaches a marketing strategy by taking the whole concept and breaking it down into more manageable pieces using HubSpot's Flywheel framework. The framework breaks down strategies into attracting, engaging, and delighting customers.

Attracting strategies define how you connect with your customers for the first time - how do you bring someone to your website to learn more about you or get them to engage when they first hear about you? You're looking to add value before you extract any value.

Engaging strategies are those mechanisms you use to engage with people on an individual level once they’re on your website, Facebook page, or LinkedIn page. When people visit your website they're anonymous. Engaging strategies help you understand who they are and gain information from them so you can continue building that relationship until they are ready to buy. You're making it easy for customers to engage and buy from you.

Delighting strategies are how you ensure people’s entire experience interacting with your company is delightful. Your customers' success is your success as delighted customers refer your next set of customers.

Check out our BonBillo blog post and video highlights to design your startup's customer acquisition strategy:


BonBillo Impact Jobs Board - Latest Opportunities  🚀


Visit our Impact Jobs Board for job listings from epop AI, Freight Tiger and Scroobious contributing towards the U.N Sustainable Development Goals.

If you're a social impact startup looking to recruit you can post a free job listing for greater visibility here.

Congrats to BonBillo alumni and community members on their wins 🏆

Couplet Coffee, the LGBTQ+ and woman-led lifestyle brand that aims to make specialty coffee less pretentious and more fun, just reached 5,000 followers on Instagram. If you want to be part of the growing community, go check them out @couplet.


DoneGood, makes it easy and affordable to use your purchasing power to do good for people and the planet every time you shop online.

Save up to 70% on thousands of items that all do good for people and the planet from November 22nd - 28th.






Salley helps knowledge workers to build habits that allow them to create a strong online presence, stay accountable and earn rewards for hitting their content goals.

They launched on Product Hunt and ranked 4th on product of the day with over 500 votes.


EatWell creates prescription meal kits to prevent diabetes and food insecurity, lowering the healthcare costs associated with both.
They were recently invited to the Worcester Housing Authority to provide meal kits to families in Great Brook Valley, one of the largest public housing sites in the US.



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Thank you for your support!


The BonBillo Team