Social Entrepreneurship Platform

Introduction to “Disciplined Entrepreneurship”, “Sprint” and “Theory of Change” frameworks.

Define your social impact startup’s purpose, values and culture using the “Team” canvas.

Identify your team’s strengths and determine roles / areas to fill.  Define your decision-making process.

Conduct market segmentation, primary market research, identify your beachhead market, calculate your target addressable market and develop / refine your user persona.

Apply Sprint to design and test a prototype with customers to validate key product assumptions.

Define your value proposition, core and competitive positioning.

Apply Andy Raskin’s “Strategic Storytelling” framework, refine your go-to-market strategy and design your customer acquisition process applying HubSpot’s “FlyWheel” framework and Drift’s “Conversational Marketing” framework.

Evaluate various business models to maximize value creation for your customer and align timing of value creation with your payouts. Compute your startup’s unit economics (LTV and COCA) to validate it is a sustainable in the long-term.

Introduction to “Disciplined Entrepreneurship”, “Sprint” and “Theory of Change” frameworks.

Define your social impact startup’s purpose, values and culture using the “Team” canvas.

Identify and test your key assumptions. Develop your Minimum Viable Business Product and test it with customers.

Develop a product and growth roadmap based on customer feedback and prioritization of market opportunities.

Apply Village Capital’s VIRAL framework to evaluate your startup’s stage / progress. Learn to communicate your startup’s stage, milestones and metrics to investors.

Set your Objectives and Key Results, “a management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization” as defined by John Doerr in “Measure What Matters”. This methodology has been successfully applied by Intel, Google, Amazon, Bill Gates Foundation, LinkedIn, Twitter, Spotify, Adobe and Accenture.

Prepare to pitch your social impact startup via our online platform and compete for an offer to join BonBillo’s Accelerator Program with $10K in seed investment.